Jennifer Atkinson: The Importance of Balance

Jennifer shares her story from how as Head of Marketing she stepped up to lead ITC back in 2004. Jen completely turned the business around and achieved many years of successful growth and then subsequently secured private equity investment before exiting the business in 2020.  During the pandemic Jen then focused on helping small businesses as a NED and launched an innovative new travel business in response to the growing opportunities social media presented!

In this honest interview Jen talks about how the naivety of youth can be a positive thing and it can help you metaphorically jump of cliffs and take risks. Being your best self and having a balance is what’s really important. The world whispers until it roars so listening to the whispers is critical!